Market Research and Business Intelligence

Market research

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.


Market research is a key factor to maintain competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Let Delta Consulting and Marketing help you. Contact us at [email protected]


Business Intelligence

Intelligence assessment is the development of forecasts of behavior or recommended courses of action to the leadership of an organization, based on a wide range of available information sources both overt and covert. Assessments are developed in response to requirements declared by the leadership in order to inform decision making. Assessment may be carried out on behalf of a state, military or commercial organization with a range of available sources of information available to each.


An intelligence assessment reviews both available information and previous assessments for relevance and currency. Where additional information is required, some collection may be directed by the analyst. Let the professionals at Delta Consulting and Marketing help you. Contact us at [email protected]